The start of the new Davis Cup by BNP Paribas season created a global online buzz last weekend as record numbers of fans visited the competition’s official digital platforms to follow the action.
The Davis Cup websites – DavisCup.com and CopaDavis.com – received their highest ever traffic with figures growing significantly from 2011. There were 69 per cent more unique visitors and 57 per cent more page views than the same stage of the competition last year.
Visits from mobile devices increased by over 400 per cent, a trend that is becoming ever more popular. Davis Cup’s mobile-friendly site was rolled out in 2011 and has quickly become a valuable addition to the coverage as a quarter of all traffic is now coming from smart phones.
Davis Cup’s live streaming website – DavisCup.tv – welcomed its best viewing figures to date as all eight World Group ties were broadcast live online without any geo-blocking restrictions, providing the chance for fans all over the world to watch their team.
Last weekend also saw the launch of the new-look Davis Cup Live Scores console, resulting in over one million hits, while the competition’s social media channels on Facebook and Twitter continued to expand with an increase in video content encouraging record numbers of interactions.
“It was a great weekend of Davis Cup tennis and that shone through with the level of interest across all our online platforms,” said Chris Archer, Web Editor at the ITF. “Since we re-launched the Davis Cup website at the Final in 2010, our traffic has expanded at a rapid rate as we continue to add new features and grow our digital offering.
“The most exciting stat from this latest round of Davis Cup was the emergence of Japan as a significant and growing audience. It was Japan’s first World Group tie since 1985 and it obviously caught the public’s imagination as our web traffic from Japan was far greater than any other country.”
On a weekend packed full of drama in the World Group first round, Roger Federer’s Swiss team were toppled by USA; Spain got their title defence off to a winning start against Kazakhstan; Austria reached the quarterfinals for the first time in 17 years with victory over Russia; and Canada were ousted by France.
There were also wins for 2010 champions Serbia, last year’s runners-up Argentina and 2009 finalists Czech Republic, while Japan’s long awaited return to the World Group ended in a narrow defeat at the hands of Croatia.
With 24 regional Zone Group ties also taking place last weekend, a total of 64 nations got their 2012 Davis Cup campaigns under way. The next Davis Cup action is the World Group quarterfinals on 6-8 April.