Commercial Programme

The Commercial Programme for Davis Cup by BNP Paribas provides a fantastic opportunity for its sponsors to access the global community on an international, national and local level.

Sponsors look to harness the passion, emotion and heritage associated with the competition when delivering their own message to domestic markets around the globe. Davis Cup is primarily shown on terrestrial television, allowing sponsors to reach a truly worldwide audience.

Current Sponsors

BNP ParibasBNP Paribas

BNP Paribas, the European leader in global banking and financial services, is Title Sponsor and Official Bank of Davis Cup.

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Adecco, the world leader in Human Resources Solutions, rejoined Davis Cup's family of sponsors in 2010 as the Official HR Sponsor.

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NH Hotels logo - 5/11/2013NH Hotels

NH Hotels, the Official Hotel of both Davis Cup and the ITF, is the third-largest business hotel chain in Europe with more than 400 hotels.

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BetwayBetway logo

The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and boasts a team that comprises of over 1,000 people.

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beIN SPORTS, the official media rights partner of Davis Cup, is part of the beIN MEDIA GROUP, chaired by Nasser AL-KHELAIFI, an independent company established in 2014. It holds every beIN SPORTS channels worldwide.

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    Davis Cup's Title Sponsor has been BNP Paribas since 2002. The competition's current sponsors are:

    - BNP Paribas

    - Adecco

    - Betway

    - NH Hotels

    - beIN SPORTS


    Davis Cup provides partners with tailored benefits, enabling them to achieve their marketing and promotional goals at every tie throughout the year.

    Partnerships in Davis Cup are currently available in non-conflicting categories. For further information and to discuss opportunities, please contact the ITF Commercial Department:

    - Phone: +44 (0)20 8392 4615

    - Email:

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