| The HUGO BOSS Group |
HUGO BOSS has been an International Sponsor of Davis Cup since 1987, providing clothing to teams, players, VIPs, event staff, officials, ball boys and ball girls
Nowhere else are passion and performance, talent and technique linked in such fascinating fashion as in the world of sports: when the will to win forges individuals into a perfectly meshed team; when athletes succeed in surpassing themselves as the moment of truth arrives; when split seconds decide whose dreams will come true.
HUGO BOSS sponsorship activities began in 1972 when it entered into a partnership with race driver Jochen Mass. The involvement quickly established itself as a tradition, and other sports followed. Today our motor sports activities encompass both the Formula One circuit and America’s Indy Racing League. Sailing, tennis, soccer, golf and boxing round out our program. In all of the sports we support, HUGO BOSS is also active as an outfitter to the athletes and teams.
In tennis HUGO BOSS launched its association with the Davis Cup as early as 1988. The global popularity of tennis, the charisma of its top players, and their creativity and desire to win are all qualities the sport shares with HUGO BOSS..
You can find out more about HUGO BOSS at: www.hugoboss.com
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